We bring together people and ideas to help tech and its governance earn the trust of society.

The name SocietyInside is a riff off the famous brand ‘IntelInside’ and aims to encapsulate our aspiration that we reverse-engineer innovation from the needs of society rather than just create technologies which are in an eternal search for a home.

We explore the purpose, risks, ethics, stakeholder involvement and governance of these technologies through research, writing and stakeholder involvement as well as acting as a sounding board & critical friend.